Our client is a global IT solutions and services company specializing in enterprise solutions for large organizations. With a workforce of over 12,000 employees, the company operates on a global scale, delivering comprehensive IT services.

As part of its SAP Business Unit, the company aimed to expand its practice by acquiring new customers, particularly in the US market. Despite having an inside sales team, the company struggled to implement an effective lead generation strategy. To address this, they hired Iclickleads to swiftly drive leads into their sales funnel and enhance the productivity of their sales team.

Research indicates that approximately 87% of B2B buyers conduct online research before making a purchase decision. Understanding this, Iclickleads recommended their Content Syndication Program with a High-Quality Leads (HQL) Account-Based Marketing (ABM) approach. Various content assets were utilized to engage the target audience. Given that SAP implementations often have lengthy sales cycles, a focused campaign on service upgrades and support was developed. Unbound identified prospects responsible for SAP within the install base. The campaign quickly proved successful, generating highly qualified leads and securing four large proposals for the client.

Iclickleads executed a 3-month HQL campaign for the client, leading to significant achievements. Although the actual sales impact was not disclosed due to unshared closure data, the client was thrilled with the four large deals, anticipating at least one to close. The campaign opened new opportunities, potentially increasing the client’s ROI by a factor of 10.