Our client is a secure online platform that centralizes vendor information, making it accessible to all personnel and departments. The company manages and qualifies a comprehensive network of vendors, contractors, and suppliers. Founded in 2000, the company is dedicated to advancing occupational health and safety.

• Sales Team Expansion: Expanding the sales team was a significant challenge. They needed to onboard new members who could quickly understand the company’s offerings and unique value proposition. The team required highly skilled professionals to streamline their sales processes.
• Decline in Appointments: A previous collaboration with another company resulted in no new appointments over several months, raising concerns about the market viability of their offerings and the effectiveness of their outreach efforts.
• Vendor Reluctance: Potential clients were often already committed to other vendors for similar services, making them hesitant to consider the company’s offerings. The company needed a strategy to overcome these barriers and present unique value propositions to different prospect categories.

• Crafting Laser-Focused Value Propositions and Email Templates: Over a nearly two-year campaign, we tested various approaches. Initially, we used a title-based approach, targeting industries such as agriculture, energy, utilities, mining, and manufacturing. When this approach did not yield the desired results, we adapted by reverting to an industry-specific approach combined with referral campaigns, which proved to be more effective.
• Broadening Audience Horizons: To drive sustainable growth, we expanded the client’s reach into previously untapped markets and territories. This diversification reduced dependency on specific regions and ensured our outreach targeted prospects with the highest conversion potential. Tailoring value propositions and outreach campaigns to resonate with different industries strengthened the client’s position as a global player.

• In collaboration with the client, we generated a total of 20,481 leads over nearly two years.
• Starting in November 2021 with a startup subscription plan, we initially acquired 8,500 leads. By July 2022, the lead count expanded to 15,000.
• The campaign exceeded KPIs by an impressive 125%.
• The highest open rate reached 63%, with the campaign’s average open rate consistently exceeding 25%.
• The highest reply rate reached 12%, with an average reply rate ranging from 7% to 10%, demonstrating effective audience engagement.