Our client is a leading solar technology and energy solutions company based in Ontario, specializing in the installation of solar panels for the commercial sector. Committed to sustainable development, they provide turnkey solutions from system design to installation, focusing on cost-effective and energy-efficient outcomes.

As the client aimed to expand its presence in the competitive Ontario market, they faced several critical challenges:

1. Rapid Market Penetration: They needed to establish a reliable marketing channel to quickly increase their presence in the diverse and competitive commercial sectors of Europe.
2. Scalability and Opportunity Identification: The client sought to scale operations and uncover new business opportunities amidst intense market competition.

Our team developed a comprehensive portfolio of email campaign types tailored to various business scenarios and Ideal Customer Profiles (ICPs). Recognizing the unique challenges and goals of the client, we crafted a highly customized approach:

1. Precise Targeting: We focused on large commercial buildings like warehouses with 1–2 floors suitable for solar installations, reaching out to decision-makers such as VPs, Presidents, CEOs, and Managing Directors. This focus allowed us to discuss the potential impact at the highest levels of company leadership. While our primary target was Ontario-based prospects, the campaign’s reach extended to Europe when a prospect forwarded one of our emails to their European corporation, highlighting the competitiveness of the client’s service offering in multiple European markets. This success prompted us to expand our campaign to the U.S.
2. Venue-Specific Outreach: Initially, we targeted manufacturing companies classified as Class B electricity consumers in Ontario, operating large factories and warehouses ideal for significant energy savings through solar solutions. Although our initial outreach was adequate, feedback and response analysis indicated the need for a more tailored approach.
3. Applying Personalization to Adjust Strategy: In collaboration with the client’s team, we refined our methods by calculating the sizes of building roofs and assessing their suitability for solar panel installation via Google Maps. This personalized approach enabled us to:
   • Identify the most suitable prospects.
   • Demonstrate the direct benefits of solar adoption by presenting potential energy outputs and savings calculations.
   • Include specific details in our emails, such as prospects’ business addresses, creating a more direct connection.

This conceptual campaign continues to deliver tangible results.

• Engagement: The campaign achieved significant traction, resulting in 160 appointments over 12 months, averaging nearly 10 meetings per month.
• Lead Generation: We generated a total of 10,000 leads during the campaign, with an impressive open rate of 55% and a reply rate of 10%.
• Strategic Wins: We facilitated a pivotal meeting with Loblaws, one of the client’s dream clients, and helped close four major deals with ten additional deals in various stages of negotiation.