Consumer Research is a leading international marketing and insights consultancy, serving prestigious clients such as eBay, Ugg, and Unilever. With offices in London, Melbourne, Kuala Lumpur, Los Angeles, and Denver, the firm provides in-depth consumer insights to enterprise clients, helping them connect with their customers and make informed decisions.

Despite its strong international presence, Consumer Research needed to expand its client portfolio and sales channels. The goal was to enhance their engagement within the enterprise ecosystem, moving from a reliance on organic growth to a more proactive outreach strategy.

In partnership with Iclickleads, Consumer Research launched a strategic campaign to identify and engage potential enterprise accounts. Through detailed manual research and prospect vetting, a targeted approach was developed to resonate with key decision-makers in the consumer insights sector.

• Strategic Engagement: Implemented a personalized four-step email campaign, inviting decision-makers to exclusive online seminars on emerging market research trends and best practices.
• Impressive Open and Response Rates: Achieved a remarkable 73% email open rate and a 24% positive response rate, demonstrating the campaign’s effectiveness in capturing the interest of enterprise-level prospects.
• Notable Client Wins: Secured 103 appointments and onboarded 20 new clients, including partnerships with leading brands such as Special K, McDonald’s, and Barclays.

The focused outreach and value-exchange strategy accelerated Consumer Research’s growth trajectory, reinforcing its position as a trusted advisor in the market research sector. By leveraging its expertise and Iclickleads strategic acumen, Consumer Research transformed industry insights into actionable growth, enhancing its portfolio and establishing new, fruitful client relationships.