Here’s how we helped a leading UK eCommerce growth agency generate 192 qualified sales opportunities in just 90 days. For this case study, we define a sales opportunity as a meeting-ready lead that showed clear interest in the client’s services.

This client is a full-service growth partner for established eCommerce brands. They handle everything in-house, from creative and paid ads to email and CRO, so brands do not need to coordinate multiple agencies.

They already had a strong track record and long-term partnerships with well-known brands such as Lacoste and Unifyd. Their positioning was strong: they help high-growth brands become category leaders and scale to 8 figures.

For this campaign, we refined that into a clear and compelling offer:

“We profitably scale you to 8 figures in less than 8 months.”

Before partnering with us, most new business came from referrals and word of mouth. They were also sending a small number of manual cold emails and DMs each day, but the results were inconsistent and difficult to scale.

They were doing many of the right things, but outreach was too time-consuming, replies were getting lost in the noise, and there was no predictable acquisition system in place.

Given their strong offer, proven results, and credibility in the market, we knew they had the ingredients to perform well. What they needed was a more scalable outbound system.

Using our in-house sourcing methods, we built a highly targeted list of ideal prospects that matched the client’s ideal customer profile.

Our target market included:
eCommerce brands doing 7+ figures in revenue across the Americas.

We then enriched this data using additional sources to identify and verify the right decision-makers, including:

• CEOs

• Founders / Owners

• CMOs

• Marketing Leaders

For each company, we collected names, roles, and verified email addresses of the key contacts most likely to convert into meetings.

Reply rates in eCommerce are often lower than in many other B2B niches, which means campaigns usually require more volume to generate consistent results.

To support that volume without sacrificing deliverability, we implemented our load-balanced outreach infrastructure. This allowed us to:

• send higher volumes of cold emails

• maintain stronger inbox health

• protect deliverability across the campaign

We did this by distributing volume across multiple inboxes, warming them up gradually, and authenticating each domain correctly with key deliverability settings such as SPF, DKIM, and DMARC.

Once the infrastructure was in place, we tested multiple messaging angles, scripting styles, and value propositions to identify what resonated best with the target market.

Campaigns were run across several geographies, including:
the UK, Canada, parts of the USA, and Scandinavia.

To further improve deliverability and reduce repetition, we used spintax, which allowed each email to vary slightly by replacing selected words and phrases with alternatives.

This meant every email felt more unique, improving inbox placement and reducing the risk of sending the same exact message thousands of times.

We continuously monitored the performance and deliverability of every inbox across major ESPs, including Gmail, Hotmail, Outlook, and others.

If any inbox showed signs of declining placement or deliverability, we removed it from the campaign immediately and replaced it with a backup. This helped us keep volume stable while protecting overall campaign performance.

Before working with us, this eCommerce growth agency did not have a predictable system for consistently generating new business.

After implementing our outbound system, they achieved the following in just 90 days:

• 192 meeting-ready sales opportunities

• 110+ sales calls booked

• Closed high-value clients from the leads generated

• Built a more reliable and scalable client acquisition system

The result was a stronger, more predictable pipeline and a clear growth engine the team could continue building on.